Author: David

Stuff

Death of traditional media?

Another year, another forecast of the death of traditional media. “Digital guru” Clay Shirky says: If you pick a magazine at random, it will not interest you. For people who care about quality, it’s easier to find it online. If it’s a highly qualified niche magazine, something aimed at surgeons or firefighters, it’s going online. …

Internet

The problem with contextual advertising

Contextual advertising is great. It makes sense that if I am viewing a web page about cars it’s fairly likely I would be interested in advertisements for cars. Sometimes the algorithm gets it wrong, though. Or if not wrong at least a bit inappropriate. Today the Guardian ran an article about Steve Jobs’s unprecedented letter …